You may ask, what does iwukup mean?

The term “iwukup” was derived from an action to 'WUK UP’, a dance move from the Caribbean island of Barbados, generally performed to the genre of soca music.
The brand iwukup was created by it’s founder in Calgary, Alberta. Canada in 2017.
iWukup's branding stems from the island of Barbados where part of the logo, the broken Trident symbolising Barbados' break from Britain, was used in such a way to represent FREEDOM, HAPPINESS & CULTURE. #FREEUP
This clothing brand combines that island life feel with a rocky mountain expression.


Our Main focus is on Street wear and gym apparel for all masses. 


"Live The Life"


Our mission at iwukup is to provide premium, quality, comfortable and affordable everyday lifestyle clothing apparel and merchandise.